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June 28, 2022
Digital Marketing

MediaCom Wins $800 Million Bayer Global Media AccountKyle O’Brien

Pharmaceutical and life sciences giant Bayer has consolidated its media account, awarding WPP’s MediaCom as its global full-service media agency following a competitive process. The account appears to be worth $800 million, according to COMvergence numbers. MediaCom previously worked with Bayer across 65 markets, but this consolidation will add markets including Germany, China and Russia….Read More

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