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August 20, 2022
Digital Marketing

Marketers at Cannes See Spend Moving to the Creator EconomyAlexandra Bower

More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about the opportunities and challenges of this 10-year, still-growing phenomenon. “The creator economy is exploding right…Read More

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