Majority, a digital banking platform aimed at immigrant communities, launched to US consumers after a four-month beta test, as reported by Bank Innovation. It’s relying on two drivers: physical meetup spaces and brand ambassadors. To expand its reach, Majority is relying on two drivers: physical meetup spaces and brand ambassadors, since it has no branches. “If you want to build a successful business focusing on these communities, you need to be part of those communities,” says Magnus Larsson, CEO of Majority. “The reason a lot of underbanked and migrant communities we work with don’t walk into the brick-and-mortar [bank branches]…
Majority launches digital banking products for immigrants
Majority launches digital banking products for immigrants
