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July 1, 2022
Digital Marketing

Made Music Studios Wants to Help Brands Avoid Hitting Sour Notes on Sonic BrandingT.L. Stanley

Most advertising pros immediately recognize the 2020 mashup from YouTube creator Microsoft Sam called, “Every Covid-19 Commercial is Exactly the Same.” It’s a compilation of somber brand spots, from Apple to Uber, backed by nearly-identical “sad piano” soundtracks. Don’t let this be you. That was one takeaway from a Tuesday session of Adweek at Home…Read More

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