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March 2, 2024
Digital MarketingWhite Papers

Long Live Longform: The Story of Hilton’s 10-Minute TikTokAlexandra Bower

When the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes? For Hilton, the answer was to break with convention and give the people what they want: unexpected, platform-native, funny content made…Read More

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