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March 5, 2024
Digital MarketingWhite Papers

Livestream Shopping in the US Awaits Its Breakout Creator EraLucinda Southern

The runaway success of livestream commerce in China has made headlines in the U.S., but replicating that magic has so far been thwarted by back-end tech challenges, changing user behavior and talent issues. There are many differences between the markets in China and the U.S.–more evolved tech platforms and higher rates of mobile commerce, to…Read More

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