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July 1, 2022
Digital Marketing

LinkedIn’s Ty Heath: 3 Enduring B2B Marketing Trends #MPB2B

While MarketingProfs B2B Forum’s Ann Handley was introducing Ty Heath, director of market engagement at The B2B Institute at LinkedIn*, for her keynote, “Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition,” she shared that one of the advantages of holding the event virtually for the first time was that you could be three places at once by being able to watch all sessions once the conference concludes. 2020 marked Ty’s third year speaking at #MPB2B, and her first keynoting the event, and for the occasion Ann shared her hand-drawn portrait of Ty. Ty began by explaining that…
LinkedIn’s Ty Heath: 3 Enduring B2B Marketing Trends #MPB2B

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