In a recent interview with Elon Musk, his core message to aspiring entrepreneurs was simple – “focus on creating an awesome product, sell it for more than it costs to produce and everything else will follow”. This may sound blindingly obvious, but he very simply pinpointed the problem with so many companies who lose sight of their product and as a result lose their core identity. The reason I’m not excited is that finance is a necessity rather than a luxury. I wondered how I would translate that very simple but fundamental formula into financial services – what does an…
Lessons from The Boring Company