A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New York-based standards body for the digital advertising industry. The suit contends that real-time bidding (RTB) represents a major “data breach” under GDPR regulations because sensitive personal information is shared and traded openly as part of…Read More
Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know ItMatt Voda
