AmplifyX, a Los Angeles-based start-up, is gearing up to enable investors to back the music industry. Set “to launch soon”, the platform will allow investors to build portfolios which directly fund specific musicians. They will receive royalties from streaming revenue and can monitor an artist’s data in real-time to make decisions on whether to keep investing in them. AmplifyX’s founder, ex-Ernst & Young employee Adam Cowherd, says there needs to be a new approach to royalties From 2015 to 2019, the entire music industry grew sales at a 9% rate. This growth totaled an industry-wide revenue of $20.2 billion in…
LA start-up AmplifyX lets investors build portfolios around musicians
LA start-up AmplifyX lets investors build portfolios around musicians
