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December 7, 2023
Digital Marketing

Kids Take Charge of Lego’s Holiday Ad Featuring Katy PerryStephen Lepitak

Lego has given a group of children some creative control of its holiday campaign, leading to the development of an unusual gift-sharing vehicle that would eventually transport pop superstar Katy Perry on top. The narrative of this latest part of the “Build to Give” campaign highlights the message that play is the best way to…Read More

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