While the internet is the prime marketing channel today, it is challenging too, because unraveling what customers expect is difficult. Buyers’ expectations are evolving constantly, and digital marketers often struggle to keep pace. Everything boils down to choosing the right keywords when you design your strategy because these decide whether your business will be visible to the target audience. If the keywords you work on match their intent, you have a hit. Conversely, even the best tactics will not work if you focus on the wrong ones. Picking the right keywords and realigning them with the changing searches is the…
Keyword Analytics- Why They Matter To Digital Marketers