Pain is no laughing matter. So why did ThermaCare hire comedian-actor Ken Jeong as its new spokesman? For several reasons, it turns out, that revolve around a new brand personality for the therapeutic heat wraps, a willingness to take risks and a celebrity fan who’s also a doctor. ThermaCare, working with creative agency TRG, has…Read More
Ken Jeong Tickles the Funny Bone in New Campaign for ThermaCareT.L. Stanley
