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August 14, 2022
Digital Marketing

Kellogg’s Pushes Into DTC With Cheez-It Because ‘Data Is Gold’Paul Hiebert

Google has prolonged the life of third-party cookies on its popular Chrome browser to 2023, but the end is still coming. To continue delivering online ads with precision, large companies from PepsiCo to Procter & Gamble are seeking ways to collect first-party data in a shopper-friendly fashion. One popular method is direct-to-consumer platforms. Last week,…Read More

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