February 21, 2024
Digital MarketingWhite Papers

Instacart Lets Brands Target Ads Off-Platform Through Google Shopping CampaignsCatherine Perloff

Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today. The Google partnership continues its strategy to let brands target Instacart ads off-platform, said CEO Fidji Simo. Last year, the company announced partnerships with Roku and The…Read More

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