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August 20, 2022
Digital Marketing

Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what’s working and what’s not in the world of influencer marketing, our perspective has shifted from B2B brands to the influencers themselves. At TopRank Marketing, we conducted the first in-depth research into B2B influencer marketing which inspired this series and Onalytica recently conducted the first research study of B2B influencers to better understand influencer marketing from their perspective. Any B2B marketer that wants a complete picture for success with B2B influencer marketing going into 2021 and beyond will benefit greatly from both reports: The…
Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

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