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August 12, 2022
Digital Marketing

Inside Deloitte’s Game Plan to Personalize Sports BroadcastsJason Notte

Why do sports need a truckload of media coverage when a simple roomful will do? During the 2022 NBA All-Star weekend in Cleveland last month, the league reached fans in 215 countries and territories in 60 languages. That happened largely thanks to the NBA’s World Feed Truck, a 40-foot vehicle parked outside of Rocket Mortgage…Read More

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