February 21, 2024
Digital MarketingWhite Papers

Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative PowerStephen Lepitak

When producing this year’s holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would also need to work in as many countries as possible. The retail giant’s in-house creative team would end up producing the “Joy Is…Read More

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