Gone are the days where b-to-b marketing was all about rationale and numbers. More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement. In fact, it’s been shown that b-to-b marketing initiatives that tap into people’s emotions are seven times more effective at…Read More
How Your B-to-B Marketing Strategy Can Pack an Emotional PunchVic Vaswani
