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March 2, 2024
Digital MarketingWhite Papers

How Young Fans Are Changing the Sports Marketing GameStephen Lepitak

The sports industry is going through transformational changes to meet the needs and expectations of 21st century fans. From leagues and athletes getting closer to culture through music, fashion and gaming tie-ups, to new partnerships designed to drive audience connection, it’s all about engaging with fans beyond the field. However, live sports is facing a…Read More

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