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May 30, 2023
Digital Marketing White Papers

How WBD Leveraged the NBA to Drive Record Revenue in First Stanley Cup FinalsMollie Cahillane

In Warner Bros. Discovery’s first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and Disney/ESPN split the rights to the NBA and the NHL as part of a seven-year TV deal, and this year it’s WBD’s…Read More

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