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July 1, 2022
Digital Marketing

How to Optimize Original B2B Research Content For Credibility and Impact

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it. “With more information, options and people involved in a buying process, buyers are paralyzed when trying to move forward.” Gartner Fortunately, there’s a better way. More often than not, B2B research reports have…
How to Optimize Original B2B Research Content For Credibility and Impact

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