11.6 C
August 20, 2022
Digital Marketing

How the Right Kind of Product Placement Can Elevate Your Brand MessageErin Schmidt

While many marketers were happy to hear Netflix and Disney recently announce ad-supported subscription tiers, the reality is today’s audiences, especially younger ones, live in an ad-dodging world. A recent study by Sharethrough found that 66% of TV viewers don’t actively watch TV ads. Too often, marketers are attempting to solve this challenge by taking…Read More

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