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March 5, 2024
Digital MarketingWhite Papers

How the NBA Paris Game Will Serve Europe’s Basketball Fans and BrandsStephen Lepitak

More than half a billion (585 million) people globally play basketball annually, the National Basketball Association (NBA) discovered through a YouGov-run fan survey two years ago. It is an international sport with a great deal of potential for further growth outside of its core U.S. and Canadian bases. And as it aims to tap that…Read More

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