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August 19, 2022
Finance Technologies

How intelligent service platforms are driving differentiated service experiences in commercial banking

SPONSORED INSIGHTS By Christine Parker, VP and global financial services industry lead, Pegasystems In today’s competitive landscape, creating client value in banking is complicated. Entrenched siloes of marketing, sales and service are creating friction and blind spots that are hindering client journeys, costing banks their competitive edge and reducing their ability to retain and expand critical client relationships. Intelligent service platforms however are enabling banks to adapt. Repercussions of Poor Client Service Pega recently conducted a survey on attitudes of commercial banking clients, revealing that 49% of those clients would strongly consider switching financial institutions over the next year are…
How intelligent service platforms are driving differentiated service experiences in commercial banking

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