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September 23, 2021
Big Data

How Influencer Marketing Is Driving Digital Transformation In Consumer Behaviour Online

Introduction Last month, I dropped my phone and shattered its screen. To be honest, I had dropped my phone at least ten times before, before it finally gave away. Like millions of other people that are thinking about buying a new phone, I went online to do my research. I saw numerous videos, reviews, comparisons and narrowed down my selection. The reason I began this article with the above story was to give you a brief idea of how wired we are to the idea of what influencers on social media say. You have to buy a new car, check…
How Influencer Marketing Is Driving Digital Transformation In Consumer Behaviour Online

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