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September 24, 2022
Digital Marketing

How Explore Georgia Finds Intrepid Travelers Without Using Cookies  Catherine Perloff

When the pandemic upended the travel industry, finding the right people to target with advertising became more important than ever for Explore Georgia, the tourism wing of the state’s Department of Economic Development. The stakes were particularly high–given that it used 2020 to expand its media plan beyond its single annual campaign in traditional media…Read More

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