12.9 C
Innichen
August 19, 2022
Digital Marketing

How EA Sports Is Using Gaming to Funnel Fandom in Real LifeAlexandra Carter

Gaming saw significant gains over the past two years as homebound sports fans opted to connect and game virtually. EA Sports leveraged its strong community of gamers to take virtual experiences to the next level to build communities that connect passionate fans with memorable moments. Andrea Hopelain, EA Sports’ svp of brand, joined Adweek’s Brandweek…Read More

Related posts

Vevo Cements Transformation Into Streaming NetworkCatherine Perloff

Fitbit Adopts a Holistic View of Health and Asks ‘What’s Strong With You?’Sara Century

Sara Century

Adweek Podcast: It’s a Bird! It’s a Plane! It’s Culture-Forward Advertising!Al Mannarino

Al Mannarino

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Privacy & Policy