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July 1, 2022
Digital Marketing

How Data Is Rewriting the Super Bowl Marketing PlaybookJason Notte

Super Bowl 56 starts with a coin toss. But marketing strategy in advance of the Big Game can’t leave that kind of spending to chance. As privacy concerns diminish the value of third-party cookies, it’s increasingly difficult for brands to predict the return on Super Bowl ads by connecting online fan behavior to real-world engagement…Read More

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