Synopsis: Big data provides essential insight into the buyer’s persona and human behavior. Based on the analysis of big data, providers can stop guessing and start taking calculated measures to increase their product’s success. Big data helps to make a design of a product data-driven rather than intuitive. And it results in better UX as customers get exactly what they wanted and even more. It is hardly debatable that we live in a big data age. The volume of the information generated by each user every day grows exponentially each year. Whether it is information from mobile devices, laptops, retail stores,…
How Big Data Can Be Used In Designing A Better User Experience