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August 20, 2022
Digital Marketing

How Advertising Can Finally Get Real About Representing DisabilityBrittaney Kiefer

Depictions of disability in advertising tend to fall within one of two camps: evoke inspiration or pity. Rarely are disabled people shown as layered, three-dimensional humans; instead, they are othered, stereotyped, stigmatized or ignored altogether. But when 15% of the global population is disabled–a striking fact highlighted by the International Paralympic Committee’s recent “#WeThe15” campaign–that…Read More

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