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March 2, 2024
Digital MarketingWhite Papers

Heineken 0.0 Says Don’t ‘Bale’ on the Party During Dry JanuaryT.L. Stanley

For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain. The brand just launched a campaign for Heineken 0.0, its hot-selling non-alcoholic beer, with Welsh soccer legend Gareth Bale that turns a decent word pun into a rallying cry for the sober curious movement. There’s no need to…Read More

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