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November 30, 2023
Digital MarketingWhite Papers

HBCU Interns Drive Chevrolet Marketing to Fresh PerspectiveJason Notte

If a company internship imparts some wisdom to the students it employs, that’s typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create a better future for everyone involved, that’s the ideal outcome. Seven years ago, General Motors paired its Chevrolet brand with the National Newspaper Publishers Association…Read More

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