If a company internship imparts some wisdom to the students it employs, that’s typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create a better future for everyone involved, that’s the ideal outcome. Seven years ago, General Motors paired its Chevrolet brand with the National Newspaper Publishers Association…Read More
HBCU Interns Drive Chevrolet Marketing to Fresh PerspectiveJason Notte
