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May 30, 2023
Digital Marketing

Going Beyond Modeling to Find New Customer Acquisition TargetsStephen H. Yu

When it comes to finding “prospects who look like your customers but aren’t your customers yet,” modeling is the most consistently reliable way to find your target. But this is not just another article to advocate the power of statistical modeling. Modeling is about mimicking your target group. That is why setting a proper target…Read More

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