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December 8, 2022
Big Data

Geolocation & Big Data- Transforming The Marketing Landscape

In the recent years, the internet has emerged as the prime selling channel. Moreover, mobile devices have become the mainstay of marketing. With internet access and mobile ownership growing at a rapid pace, businesses have unprecedented opportunities to target buyers by their geolocation data. These devices are capable of tracking and reporting the location of users in real-time, so that businesses can target them more contextually. Also, internet shopping offers extensive data on the location of the searchers. Along with the devices, technologies like geolocation and big data play a key role in transforming the entire marketing landscape today. Here are…
Geolocation & Big Data- Transforming The Marketing Landscape

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