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July 1, 2022
HR Technologies

Generation BETA is the latest demographic grouping you need to acknowledge, claims report

GlobalWebIndex (GWI), together with LinkedIn’s B2B Institute, has launched “Work in BETA: The Rising B2B Decision Maker”. The new report sets out to examine the ‘changing behaviours and attitudes of “the BETAs” – the first cohort of digital natives (21 to 40 year-olds) to assume positions of seniority in business, at a time of dislocation’. The report claims the BETAs form the largest group of purchasers and decision-makers in the global workforce. Around two-thirds globally are the ultimate decision maker for their company or the final decision maker for their department/team when making purchases. Research findings from 34,000 professionals, across…
Generation BETA is the latest demographic grouping you need to acknowledge, claims report

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