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August 13, 2022
Digital Marketing

French Beauty Brand Sephora Tests AI Product Placement TechStephen Lepitak

French global beauty brand Sephora teamed with Warner Music Middle East to use AI-powered tech to position its products within a music video that has been viewed over 2.8 million times since release. The video, for the track “Ana Majnouna” by Bahrain artist Hala Al Turk was released by Platinum Records in January, and Sephora’s…Read More

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