Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences. While in-person events have been a staple for B2B marketers, we’ve seen how working with digital influencers on co-created content can be a sound alternative. How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs…
Four Ways to Optimize the Marketing Performance of a B2B Influencer Program
Four Ways to Optimize the Marketing Performance of a B2B Influencer Program
