There was a time when the pop-up shop was considered a niche outreach approach for traveling indie merchants. Now, it’s a tried-and-true marketing strategy employed by major and burgeoning brands alike. Pop-up retail has grown since the early 2000s into a go-to outreach tactic for brands looking to establish a presence outside of their more…Read More
For Latinx-Owned Brands, Pop-Up Shops Aren’t Just Convenient—They’re a LifelineNatalie Venegas
