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July 1, 2022
Digital Marketing

Facebook to Express Pre-Campaign Estimates in Ranges, Rather Than Specific NumbersDavid Cohen

Facebook detailed two changes that will be implemented on its advertising platform Oct. 5: Potential reach is being renamed estimated audience size, and pre-campaign estimates will be expressed in ranges, rather than specific numbers. Engineering manager Ashish Gupta explained in a blog post that estimated audience size generally estimates how many people meet the targeting…Read More

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