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March 2, 2024
Digital MarketingWhite Papers

Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without CookiesTrishla Ostwal

Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after Google finally deprecated third-party cookies for 1% of Chrome users. This testing capability is an evolution of Yahoo’s Identity Solutions, which covers addressable and non-addressable inventory….Read More

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