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August 14, 2022
Digital Marketing

Earth Day at 52: A Case for Relevance—and a RebrandDavid Kaplan

There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked. At the time, the 25-year-old Hayes had just dropped out of Harvard’s Kennedy School after one semester. Instead of studying public policy, he accepted a job offer from Wisconsin Sen. Gaylord…Read More

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