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March 4, 2024
Digital MarketingWhite Papers

Disney’s Clean Room Brand Activations Grew 573% in 2023Catherine Perloff

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities. The tool’s main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement….Read More

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