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March 1, 2024
Digital Marketing

Degree’s NIL Program Offers Diverse Student Athletes Autonomy Over Their Own ImageLeonardo Faierman

The day after the Supreme Court’s decision to support student athletes’ abilities to earn income through NCAA’s Name Image Likeness (NIL) rule, Unilever’s deodorant and antiperspirant brand Degree stepped in with its first-to-market #BreakingLimits campaign. While headlines of lucrative branding deals for student athletes ushered in an unprecedented world of student-marketing relationships, Degree’s initiative appears…Read More

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