In Dear Luc, we answer the questions the industry’s fintech founders are too afraid to ask, and solve the problems they don’t want their VCs to know about. From regulation readiness to technology teething troubles, our start-up agony uncle, Luc Gueriane, is here to help. Luc has over seven years’ experience working with flagship fintechs like Revolut, Transferwise, Monzo and Curve. His expertise and extensive work in the fintech ecosystem mean that Luc is able to offer unique insight into the building of a successful fintech company. Confession #3: Avoiding the jargon busters Dear Luc, Some fintechs are getting caught out…
Dear Luc: What marketing pitfalls should I avoid?