The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what audience targeting will look like. One such option gaining pace is data clean rooms, a privacy-compliant technology that lets separate companies combine data sets–to find matches in duplicated…Read More
Data Clean Rooms Are Gaining Pace but Scalability Remains the HurdleTrishla Ostwal
