For LA-based vp and group creative director at Motive, Lixaida Lorenzo, her interest in advertising started young. “When I was little, my family did lots of home movies creating fake TV ads,” she shared with Adweek. “We took it very seriously…like, ridiculously seriously. Almost embarrassingly seriously.” That passion for faux ads grew into a real…Read More
Creative Flavor: For Lixaida Lorenzo, a Real Love Started With Fake AdsSara Century
