Google Lets Publishers Opt Out of AI Training DataTrishla Ostwal
Publishers can now opt out of having their data used to train Google’s AI models...
Category : Digital Marketing
Lunchables Uses Rewarded AR Ads to Reach Pokemon Go PlayersBrandy Shaul
Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival...
AI Watch: Weekly Updates on the Latest in Generative AI NewsTrishla Ostwal
Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest...
The Daily Beast’s Obsessed Nets 7-Figure First-Year RevenueMark Stenberg
One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television...
Luxury Brands Are Moving From Haute Couture to ‘Haute-spitality’Rebecca Stewart
For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023...
How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean RoomsTrishla Ostwal
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led...
Meta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm MarketersCatherine Perloff
Advantage+ Shopping Campaigns (ASC) have been among Meta’s most high-profile ad product launches in the...
Everything You Need to Know About AMC+’s New Ad TierBill Bradley
AMC’s The Walking Dead has a new way to bring fans to tiers. Today, AMC...
Impact Through Relationships With Dara TresederJenny Rooney
In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared insights on marketing...
Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s EarsBill Bradley
The world of TV marketing just got a little bigger, thanks to Roku and Spotify....