The Modern Agency CMO Must Balance Brand Building, Business and CultureKyle O’Brien
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly...
Category : Digital Marketing
Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to InspirationalPaul Hiebert
During the early days of the pandemic, many people around the country discovered they could...
This Campaign Reinvents the Eiffel Tower to Call for Sustainable InnovationBrittaney Kiefer
The Eiffel Tower is one of the world’s most famous monuments, but when it was...
Meta Gets Into the Holiday Spirit With Creators on FacebookDavid Cohen
December is prime holiday shopping season for consumers around the globe, and the year’s final...
4 Winning Strategies From Sports Marketing Leaders Missy Mackey
Sports fans continue to make up a huge share of audience across platforms. According to...
So That’s Why Lunch Was Late? Uber Eats Tells Wacky Stories to Explain Food’s TardinessT.L. Stanley
As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr....
Playboy Denim Wants to Put the Bunny on Your BootyLisa Lacy
The latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans. While...
Big Shoes to Fill: Miller High Life Drops Leg Lamp as Holiday Follow-Up to Gingerbread Dive BarT.L. Stanley
Miller High Life’s holiday swag–a leg lamp reminiscent of A Christmas Story’s famously fish-netted prop–has...
Instagram Updates Account Status ToolDavid Cohen
Instagram added more information to the Account Status tool it introduced last October as a...
Sue Bird and Megan Rapinoe Launch Production Company for Underrepresented Sports StoriesMollie Cahillane
World-renowned athletes (and fianc?es!) Sue Bird and Megan Rapinoe are turning their Instagram Live and...