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March 2, 2024
Digital Marketing

Buying Activision Blizzard Is a Metaverse Play by MicrosoftRafael Canton, Paul Hiebert

This morning, Microsoft announced it’s acquiring gaming giant Activision Blizzard for $68.7 billion. The deal is aimed at boosting two major aspects of the tech giant’s business: growing subscriptions to build greater dominance for its Xbox gaming system and being viewed as a serious player in the development of the metaverse. The purchase of the…Read More

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