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March 4, 2024
Digital MarketingWhite Papers

Buyers Can’t Test Privacy Sandbox APIs in Google’s Ad Platform DV360Catherine Perloff

Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google’s demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek. “We’re really wanting to test, but there’s no opportunity,” said one media buyer, who requested anonymity to discuss sensitive…Read More

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